Right people. Right solutions.
The latest products and strategies were covered in the "Targeting Search Ads By Category " session in the Advertising Track.Advertisers get more opportunities to reach consumers beyond search results pages and reach consumers at multiple stages of the purchasing cycle. Clicks originating from Category targeted ads using recently conducted searches convert 5 to 10 times better than clicks from non-targeted ads.
Better targeting brings advertisers closer to the holy grail of advertising." Marketers get to put more of their budgets towards their best prospects. Searchers only see the most relevant ads. Publishers get a higher yield on their search and impression inventory.
Our Services for category targeting covers following types of Category targeting,
Behavioural Targeting:
Behavioral targeting (BT) is an advertising methodology in which an advertiser’s creative is shown to users based on the sites they visit and/or what the user does on those sites.
The network or publisher creates behavioral segments based on where the user has gone and/or what they have done on various web pages. These are typically broad based descriptions like “Travel Shoppers” or “Auto Enthusiasts”, but they can also be very specific to an advertiser like “Users who put items in their shopping cart, but did not check out”. Another example is a segment based on users who have searched for an advertiser’s company name or product name.
Based on website/web page visited is the most common type of Behavioral Targeting. Keyword targeting develops behavioral segments by finding users who have searched for your product using specific keywords or have read content with specific keywords in it.
Deographic or Profile Targeting:
Demographic targeting allows you to target ads based on a user profile or other information you may have stored about your users. For example, if you collect information such as gender, age, household income, etc. to target the customers.
Geographic Targeting:
Geographical targeting display ads by users location or the IP Address. We provide the geo targeting services by installing the Geo Database services using maxmind database.
Contextual Targeting:
Online ad model that seeks placement only on web pages that feature content relevant to the advertised goods and services. Contextual targeting is a form of targeting that the ad servers use to target a user for showing ad units based on the context of the page they are viewing. This means that if the user is viewing a page with sports content on it, the ad that will be displayed on that page will be sports related.
Adserverservices provides the Category Targeting Services to all kinds data that the advertiser or the adserver holds.
Please drop a mail to Adserver services Support for details about the Category Targeting services and other support services.
Adserver Services provides the Adserving software for Publishers and Adnetworks for effective On-line Advertising.
Through this software publishers can sell the adspace, Manage the ads displayed on the adspace. Adnetwork can manage the advertisers and publisher of his network and able to manage their account details and decide the revenue informations. The Affiliate software used to keep track of the affiliates an they are only paid only when the advertiser is really benefited and affiliates need not own adspace and they can use the links in E-mails, in blogs and in their posted articles.